VivianHOu

Vivian Hou is a graphic designer & illustrator based in Toronto, with a primary focus on branding, and editorial design.

Graduated from the School of Visual Arts’ MFAD program, she is dedicated to expanding creative expertise and venturing into new design opportunities.
VivianHOu


Vivian Hou is a designer &
visual executor based in Toronto, with a primary focus on brand identity, editorial design and illustration. 

Graduated from the School of Visual Arts’ MFAD program, she is dedicated to expanding creative expertise and venturing into new design opportunities.


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Tailwinds
Pillow-cat Books
Surnames
Herba
Mahjong Generation
NYC Chinatown Banner
Etc.


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01/ Brand Identity

Tailwinds

Tailwinds is a pet-travel concierge service, dedicated to ensuring stress-free air travel experiences for pet parents and their pets. This project focuses on creating a visual identity that reflects Tailwinds' commitment to stress-free, pet-centric, and reliable travel. Tailwinds comes to life across a pet-friendly website, app, campaigns, and travel guides. Here, we build trust, show care, and create connections with pet parents and pets.

Concept 

Flying with pets has always presented challenges. You have to check different airline policies to see if your pet can fly in cabin, go through all the booking procedures, just to buy a ticket for your pet. And the resources and guidances are limited. Every aspect of flying, booking tickets, preparing, boarding, or being on the plane leave pet parents anxious.

It’s time for a change.

Tailwinds, as a pet travel concierge service, takes care of your paw-ssenger’s air journey, by planing every detail of their journey, guiding them throughout their entire trip and creating a supportive pawssenger community—a growing network of pet travelers who share tips and stories.

Campaign


Tailwinds is starting small, focusing on six cities known for their busiest airports and largest number of traveling dogs. The campaign includes billboards, flags, bus station ads, and benches scattered throughout the cities.

Travel books and brochures will provide more in-depth information, offering valuable resources and travel tips to pet parents. These materials will highlight Tailwinds' deep understanding of pet travel.
All design materials maintain Tailwinds' consistent layout with elegant typography choice, vibrant color palette, and photos of happy dogs on vacation.
One day there will be fewer restrictions for pets to go onboard.
One day there will be more pet services in the air.
And One day every journey includes a happy tail.
So Dear Pawssengers, Welcome Onboard!
Industry: Pet and Travel
Project Type: UIUX, Branding, Visual Identity
Year: 2024

Award: IDA 2024, Honorable Mention
LICC London International Creative Competition 2024 Winner
︎︎︎Watch thesis venture presentation

︎Toronto + New York 
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