Tailwinds

Tailwinds is a pet-travel concierge service, dedicated to ensuring stress-free air travel experiences for pet parents and their pets. This project focuses on creating a visual identity that reflects Tailwinds' commitment to stress-free, pet-centric, and reliable travel. Tailwinds comes to life across a pet-friendly website, app, campaigns, and travel guides. Here, we build trust, show care, and create connections with pet parents and pets.

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^Concept 

Flying with pets has always presented challenges. You have to check different airline policies to see if your pet can fly in cabin, go through all the booking procedures, just to buy a ticket for your pet. And the resources and guidances are limited. Every aspect of flying, booking tickets, preparing, boarding, or being on the plane leave pet parents anxious.

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It’s time for a change.

Tailwinds, as a pet travel concierge service, takes care of your paw-ssenger’s air journey, by planing every detail of their journey, guiding them throughout their entire trip and creating a supportive pawssenger community—a growing network of pet travelers who share tips and stories.

One day there will be fewer restrictions for pets to go onboard.
One day there will be more pet services in the air.
And One day every journey includes a happy tail.
So Dear Pawssengers, Welcome Onboard!

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Industry: Pet and Travel
Project Type: UIUX, Branding, Visual Identity
Year: 2024

^{︎︎︎Watch case study venture presentation}