Tailwinds

Tailwinds is a pet-travel concierge service, dedicated to ensuring stress-free air travel experiences for pet parents and their pets; by planing every detail of their air journey and guiding them throughout their entire trip. This project focuses on creating a visual identity that reflects Tailwinds' commitment to stress-free, pet-centric, and reliable travel. Tailwinds comes to life across a pet-friendly website, app, campaigns, and travel guides. Here, we build trust, show care, and create connections with pet parents and pets.

---

^Concept 

As a brand-new travel concierge service in the pet industry, Tailwinds' identity system plays a crucial role in introducing this new enterprise to the market. Unlike the typical cute elements often seen in the pet industry, our brand combines the elegance of a luxurious concierge service with vibrant colors, playful illustrations and dog imagery from the pet world. This balance reflects both reliability and a pet-focused approach, positioning Tailwinds as the go-to service for seamless pet travel.

---

And Tailwinds is starting small, focusing on six cities known for their busiest airports and largest number of traveling dogs.
The key to launching this new brand is a citywide campaign, including website, social media, billboards, flags, bus station ads, and bench advertisements throughout the cities. To offer more detailed information, we've developed travel books and brochures that provide valuable resources and travel tips for pet parents. These materials have highlighted Tailwinds' deep understanding of pet travel.

One day there will be fewer restrictions for pets to go onboard.
One day there will be more pet services in the air. And One day every journey includes a happy tail.
So Dear Pawssengers, Welcome Onboard!

---

Industry: Pet and Travel
Project Type: Brand Strategy, Visual Identity, Marketing and Campaign, UIUX, Prints
Year: 2024


^{︎︎︎ Case study entry
︎︎︎Watch case study venture presentation}