Chinatown Banners

‘Chinatown Banner 2025’ is a vibrant series of banners displayed throughout New York City’s Chinatown. Created as part of an initiative to add to the festive atmosphere of Chinatown, this project introduces a design that speaks to a younger audience while remaining welcoming to all generations. 

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^Concept

Featuring the Chinese zodiac animals—the Dragon and Snake—to mark the transition from the Year of the Dragon (2024) to the Year of the Snake in 2025, this banner series includes three designs: one with a dragon, one with a snake, and one with the Chinese character "福" (fortune), symbolizing prosperity and good wishes for Chinatown.

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We adapted the geometric graphic illustration style to stand out amidst the many traditional signs and decorations in Chinatown. 

The color palette was carefully selected in alignment with the Chinatown B.I.D (Client)’s branding. After testing various options, we found that a deep blue provided the strongest visual impact, allowing the banners to be both distinctive and harmonious within the neighborhood’s streetscape.

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Industry: Culture and Art,
Project Type: Marketing and Campaign, Illustration
Year: 2025
Clients: Chinatown BID, Welcome to Chinatown, Bo Bo Poultry Market, Flushing Bank
Collaborator: Willy Wong
Designers: Vivian Hou, Harry Cen, Tom Shao

^{Award: Muse Creative Awards 2026 Silver Winner}

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Now proudly displayed across the NYC Chinatown district, including Bayard Street, Bowery Street, Canal Street, and Mott Street.

Horse Banner 2026 is coming soon~