VivianHOu

Vivian Hou is a graphic designer & illustrator based in Toronto, with a primary focus on branding, and editorial design.

Graduated from the School of Visual Arts’ MFAD program, she is dedicated to expanding creative expertise and venturing into new design opportunities.


VivianHOu


Vivian Hou is a designer &
visual executor based in Toronto, with a primary focus on brand identity, and editorial design.

Graduated from the School of Visual Arts’ MFAD program, she is dedicated to expanding creative expertise and venturing into new design opportunities.


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06/ Documentary Film/ Title Sequence/ Motion

Mahjong Generation

‘Mahjong Generation’ is a documentary film that redefines Mahjong by spotlighting the NYC  Riichi Mahjong Club, where a vibrant community of young players is dedicated to revitalizing the game. By challenging the stereotype of Mahjong as an activity for the elderly, the film highlights how this generation passionately integrates the game into their daily lives, and bringing fresh energy to this timeless tradition. They are the new Mahjong Generation.


The title sequence is rooted in a distinctive reddish color, inspired by the glow of the ‘麻雀’ neon light, which serves as a central visual motif. This striking color is further enhanced by sparkling light effects on title sequences, creating a dynamic and engaging atmosphere that sets the tone for the film.

Red neon light, red nails, red sweaters, red Mahjong tiles... forms a cohesive visual identity that symbolizes energy, passion, and modernity, spotlighting the vibrant and youthful spirit of this Mahjong community.

Together, the film and its design choices form a seamless and compelling visual narrative that celebrates the bold spirit of this new Mahjong generation.

Many thanks to NYC Richii Mahjong Club 🀄🀄🀄

Industry: Culture,
Project Type: Documentary Film, Title Sequence, Motion
Year: 2022

Presented at School of Visual Arts Theatre.
Vimeo: https://vimeo.com/781939334
Youtube: https://www.youtube.com/watch?v=K6Kxw5HeWxE




︎Toronto + New York 
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